Ten students of Frank Sinatra School of the Arts were featured in a unique remake of the famous song ‘Fly Me To The Moon’ in collaboration with Bulova, the watch brand.
The students performed a remake of the song with a jazz-like sound and a Spanish verse to add diversity. “It was actually Alexa’s, one of the vocalists, idea to have the Latin version,” said Andre Vasquez, Production Manager. “Students of color want to see representation in this industry and this was one of the ways they did it, especially since we started the student-led anti-racism initiative”
The ten students featured were a part of the school’s yearly Concerto Competition and so they were the “top ten students of the entire school,” added Vasquez. The music video of the unique version can be found on Bulova’s official YouTube channel here: https://www.youtube.com/watch?v=m0lWw5YnR7U.
The collaboration with Bulova was to celebrate the watch brand’s new Frank Sinatra collection. “Our commitment to music includes many talents, many genres, and many voices. Who better than ‘The Voice’ himself, Frank Sinatra, to continue to showcase our dedication and appreciation for the art of music and its ability to transcend time,” says Jeffrey Cohen, President of Citizen Watch America.
Bulova’s connection to Frank Sinatra began in the 1950’s during The Frank Sinatra Show television program, also known as Bulova Watch Time, of which the brand was the sponsor.
Frank Sinatra’s daughter, Tina Sinatra, adds, “No one respected time more than my father, he never liked to keep an audience waiting. He often said, ‘If you’re not early, you’re late.’ Dad’s association with Bulova spans over six decades and we are proud to continue the relationship into the 21st Century.”
The singer was known to be a wearer of Bulova timepieces throughout his life. Paying tribute to the legendary performer, Bulova draws design inspiration from the 1950’s and 1960’s with unmistakable branding elements of the famed musician. The Frank Sinatra collection features an assortment of ten timepieces in a variety of case shapes and designs, each of which are named after some of his most beloved songs.
To learn more about the Frank Sinatra Collection now, please visit www.bulova.com