Legendary Midway Theatre turns 80

A milestone at a Golden Age theater

Midway Theatre, today

By Michael Perlman


It is not too often that patrons can take their children to the theater where their great-grandparents had their first date or saw a “who’s who” of actors in Classical Hollywood Cinema.

Those memories come alive at the historic Midway Theatre at 108-22 Queens Boulevard in Forest Hills, an Art Moderne community-recognized landmark.

Patrons can say “Happy 80th Birthday, Midway!” which debuted with a gala opening on Sept. 24, 1942, earning it the status of one of Queens’ longest continuously operating theaters.

Midway Theatre upon completion in 1942.

The theater was named after achieving an American victory in the Pacific island outpost during WWII’s Battle of Midway.

Opening attractions were the U.S. Navy’s Technicolor short subject, “The Battle of Midway,” as well as “The Pied Piper” and “Just Off Broadway.”

A long-list of the theater’s other classic films include “Yankee Doodle Dandy,” “Casablanca,” “Pride of the Marines,” “Help!,” “West Side Story” and “Saturday Night Fever.”

Films further came to life with celebrity visits including Bob Hope and Lucille Ball, who conducted a meet and greet.

The “MIDWAY” vertical beacon and marquee offers a lighting spectacular along Queens Boulevard.

Also of distinction is a streamlined accordion-style and curved corner façade, and a whimsical circular lobby with a 30-foot ceiling with domes and a sweeping staircase leading to a picture window.

Architect Thomas White Lamb, Courtesy of great-grandson Tom Andrew Lamb.

The Midway was designed by America’s foremost theater architect, Scotland native Thomas White Lamb (1871 – 1942), along with consulting architect S. Charles Lee.

“Intimate Facts About Myself,” a whimsical cartoon-illustrated pamphlet introduced patrons to the theater in 1942. It read, “I am what you call modernistic – with all the newest wrinkles and latest gadgets. Here and now I want to give thanks to the late Thomas Lamb, one of the greatest theatrical architects. In me, his last theatre, you will find the best example of his genius.”

Offering insight to novelties, it read, “You, the patrons of the Midway will vote for the outstanding star each year. His or her picture will then be placed in especially designed panels in the Hall of Fame, which are located in each side of the auditorium.”

It continued, “A thing of beauty and a joy forever… that’s me all over!”… “Harold Rambusch, famous interior decorator surpassed himself designing my color scheme and it’s something ‘out of this world.’ You will admire my stepped ceiling, with the cleverly concealed indirect flood lights and those unusual lighting fixtures on the side walls.”

Today, Regal UA Cinemas’ Midway Theatre is a go-to destination for first-run films, but was also known for its Walt Disney cartoons and up-to-the-minute news.

Midway Theatre grand opening, auditorium, 1942. Photo courtesy of Dallasmovietheaters under a Creative Commons license.

Historically, operations shifted from RKO to Skouras to United Artists. It also transitioned from a single screen to a quad to nine screens, and in more recent times, digital advances and recliners were introduced.

One of the earliest Forest Hills patrons, Richard Delaney, who now resides in Cary, N.C., said, “I was six when the Midway opened, and my mom told me what a major event it was. It was a formal affair, with klieg lights on Queens Boulevard. Some celebrities were present.”

The Midway was an attraction upon entering. He said, “The ticket booth had a curved front and on top of the glass in gold was a map of Midway Island and surrounding islands. There was a long passageway with four wooden railings: two for people entering to see a film and two for exiting. There was quite a line of people waiting. Those were the days of double features. After you had your ticket torn in half, you entered a beautiful Art Deco lobby with a curved staircase to the mezzanine. Either side of the candy and popcorn counter were entrances into the main auditorium.”

He recalled a series of circular lights in the auditorium. “They had black backgrounds, but in the center were figures of dancing ladies. A glow would come from the circle surrounding the figures.”

Midway Theatre Art Deco Auditorium angular view.

There were uniformed ushers and usherettes who would accompany guests to their seat with a flashlight, if the film was already on, according to Delaney.

Additionally, he can still sense the matron walking up and down the aisles, ensuring that everyone behaved.

If not, he recalled, “She would have you come out of your seat and you would be asked to leave.”

On Saturdays in the 1940s, beginning at 10 a.m., a children’s show often spanned four hours.

“They would have a double feature, 10 cartoons and sometimes 10 to 15-minute serials, with one to two chapters each week, leaving you hanging in suspense. Sometimes they would show ‘Dick Tracy,’ ‘Flash Gordon,’ ‘Roy Rogers’ and ‘Gene Autry.’ Some would go for 20 chapters.”

Delaney also saw many films during the heyday of the Hollywood Studios system.

With his mother, he would see Bette Davis, Joan Crawford and Ann Sheridan on the big screen.

Usually on a Friday night, there was a request for contributions to various charitable organizations, such as March of Dimes.

“The manager would make an announcement on the stage and ushers would pass canisters up each aisle for people to deposit a contribution,” he said. “They also sold war bonds or war saving stamps.”

Delaney is hopeful for a belated Midway extravaganza. “You can have a big 80th birthday cake in the lobby with a Saturday evening feature. It’s an iconic theater, so you can have a plane fly over Forest Hills with ‘Happy 80th Birthday Midway Theatre’ written in the sky.”

Local 306 projectionist Fred Hadley, formerly of Forest Hills, now lives in Boca Raton, Fla.

He reminisced, “I worked as a union projectionist in 1972 at the then-single screen Midway, which we salute on its 80th anniversary. I remember showing ‘Cabaret’ to full 2,000-seat houses. In those days, movies were projected using 20-minute reels of 35 mm film. The multiplex concept was just beginning.”

Forest Hills resident Patty Bugland believes that additional original art moderne features exist, such as above dropped ceilings in the auditoriums and the outer lobby.

“It was great to go with friends and wait for the lights to dim and the planetarium ceiling lights to twinkle. I always looked for Midway Island. This was the original ceiling of the whole theater when it was a single screen. It featured a map of the world and the constellations. This was as fascinating to me as the movies,” Bugland said.

She would attend every Disney animation and musical, including “South Pacific” and “West Side Story” and historical costume epics, such as “The Ten Commandments” and “How the West Was Won.”

Bugland continued, “Often, there was a double feature with that phrase, ‘Selected Short Subjects,’ which meant the forerunner of music videos or a very short comedy film, a short documentary or several cartoons. A video I remember most vividly was Ray Charles and The Raelettes performing ‘Hit the Road Jack.’”    

Midway Theatre lobby before approaching the grand lobby, 1942 Photo courtesy of Dallasmovietheaters under a Creative Commons license.

Another resident, David Gelman, said, “As with many of the classic buildings that are protected, I would be sad to see the Midway coming to end if it’s not preserved. It’s a quintessential part of Forest Hills.”

He recalls seeing classics such as “Goldfinger” and “Mary Poppins,” as well as waiting on a long line to see “Butch Cassidy and the Sundance Kid.”

Westchester resident Barry Werbin takes pride in how grand and huge the Midway is.

“In my days growing up in Forest Hills, there were no multiplex theaters locally. The Midway is an architectural gem worth landmarking. Just look at what happened to the Forest Hills Theatre where I have other memories. I feel thankful I got to come of age in such a special place,” he said.

“Preserving the beautiful art moderne architecture of the mid-20th century is important, since this is a period when New York City was still becoming a world-recognized center of art and culture, and the many periods that represent this evolution are disappearing in many neighborhoods,” said Forest Hills native Jackie Fishman.

She would like to see an 80th birthday celebration conceived as “a star-studded, old-fashioned, elegant event complete with showings of movies from 1942.”

Original Art Deco ticket booth, 1942 grand opening Photo courtesy of Dallasmovietheaters under a Creative Commons license.

“It would be fun to turn this into a week-long event that is open to everyone, with the opening day and night as an invitational party, and the proceeds could benefit a local preservation effort,” she said.

“The Midway seemed like a mini Radio City Music Hall,” said Denise De Maria of Forest Hills.

As a child, she attended a spin-off of the popular “McHale’s Navy” sitcom.

“Several cast members came up on stage afterwards, shook hands and gave out autographed pictures. Co-star Tim Conway was there and I got a picture. I was thrilled to meet a friendly celebrity, who became so well-known for decades,” she said.

Virginia resident Alison Turnbull Schoew, who was raised in Sutton Hall in Forest Hills, remembers the matrons and ice cream bonbons in little white boxes, but her truly special memory is attending the children’s matinee of “Big Red” in 1962.

She said, “The movie was the story of a lovely Irish Setter and her hijinks. After the film, a kind dad brought his own Irish Setter to the Midway and all of us got to pet it. I was too young to know that I wasn’t patting the star of the movie, and I carefully protected my petting hand from the rain all the way home.”

Marla Duffy-Eng, who was raised in Forest Hills, recalls promotional giveaways, as in the case of a plastic seat belt for Alfred Hitchcock’s “The Birds.”

Additionally, she said, “I remember special signage for big movies like ‘What’s New Pussycat?’ and ‘My Fair Lady.’ For ‘Cleopatra,’ the studio created a special marquee with giant letters in red and black.”

Forest Hills resident Amanda Killian said, “The Midway was the go-to for the big openings.”

Fast-forwarding to summer 1996, she had several teen friends who were employed at the Midway.

“I was invited into the projector room watching my friends load the reels and then watching the movies from a different vantage point. I would help them clean the theaters after, so that the staff and their friends could have private showings with unlimited popcorn.” For a celebration, she said, “It would be nice to see time capsule style photos of the Midway. You would really be able to see the evolution of the neighborhood.”

Her husband, J.P. Killian said, “I remember back in 1989, when I was excited to see ‘Batman’ with Michael Keaton, and so was the rest of my fifth-grade class. As years have gone by, I’ve seen countless blockbusters from ‘Training Day,’ ‘Fast and Furious’ movies and ‘Die Hard.’”

He also embraces preservation.

“I love the fact that the Midway is still around and people are still watching blockbuster hits on the big screen. For a celebration, it would be great if the Midway had an eighty-cent movie deal for a day,” he said.

“It is a shame other theaters in the area have not fared well, but I hope as the Midway turns 80, we as a community can keep it alive.”

Perlman: Curtain Call for Main Street Cinemas

Local theater shutters after 80 years

By Michael Perlman


Main Street Cinemas. (Photo: Michael Perlman)

Upon hearing that Main Street Cinemas at 72-66 Main Street in Kew Gardens Hills will close its doors on Labor Day weekend, audiences of past and current local residents are already mourning its loss.

The $75,000 movie theater opened as a single-screen venue on January 29, 1941 as the Main Street Playhouse.

It was designed by Queens’ own architect Joseph Unger (1896 – 1996), who also designed the 1939 World’s Fair-inspired Trylon Theater in Forest Hills.

Now a six-screen, 550-seat venue, the independently operated Main Street Cinemas screens first-run films.

The Art Deco angular stone façade with vertical glass block bands was recently rediscovered after being concealed for decades, and it received a South Beach-inspired color scheme.

It is currently unannounced as to why Main Street Cinemas is closing its doors, but besides pandemic-related losses, rumors include a property sale and a higher rent.

Some residents suspect that it will be converted into a catering hall, synagogue or mini mall, while many hope that it will undergo a restoration as a theater.

Throughout much of the 20th century and into the 21st century, most neighborhoods citywide had at least one movie theater, which granted its distinction and harbored a sense of community, while bonding generations in an inviting ambiance with a diverse film selection.

In relatively recent times, single screens were converted into multiplexes, but with DVDs, rent increases, Movies On Demand and Netflix, theater chains and independent operators must engage in proactive and creative planning to stay afloat.

Flashing back to 1941, the United L.I. Theatres Company also included the Trylon, St. Albans, Laurelton, Island, Cambria and the Linden, and was advertised as “Long Island’s most progressive theatre group.”

Main Street Playhouse’s grand opening featured “Escape” starring Norma Shearer and Robert Taylor, screened from the self-titled bestseller by Ethel Vance, in addition to featuring “Wyoming” starring Wallace Beery.

In 1948, it was operated by Interboro Circuit, Inc. and became independently operated in the late 1970s. In 1985 the theater was twinned, followed by being quaded and sixplexed in 1998.

On the day of its grand opening in 1941, readers of the Long Island Daily Press learned that the “Main Street Playhouse is equipped with every up-to-the-minute improvement to make it one of the finest in the city.”

Main Street Playhouse auditorium, 1941.

The original seating capacity featured 450 seats on the main floor and 150 in the loge. The lighting system was considered to be a chief feature.

It read, “Indirect, fluorescent lights designed to eliminate eye strain have been installed throughout the theatre. These lights, first introduced at the (1939) World’s Fair, shed a soft glow from tubing concealed in cloves and in the dome of the auditorium, making for beauty an effectiveness.”

Fluorescent carpeting covered the auditorium and illuminated in the dark, and patrons sat comfortably in deep cushioned chairs in rows spaced at 34 inches apart, rather than the customary 30.

Pabst air conditioning and innovative artesian wells cooling the air in the summer contributed to comfort.

A versatile experience was a guarantee. “The inside of the building is decorated in a modernistic style, with an emphasis on the club lounge fitted out for the added comfort of patrons even to the serving of coffee and cookies,” readers learned.

The theater was the destination of Kew Gardens Hills, which was a new neighborhood consisting of garden apartments, rowhouses and mom and pop shops, and its proximity to Flushing Meadows was an asset. It read, “The new Main Street Playhouse is readily accessible from all parts of Queens and western Nassau counties.”

Irving J. Stein was a well-respected manager, and a team of usherettes included Beatrice Margulies, Mary Davis, matron Edris Tully, Lenore Cohn, Edith Borst, Katherine Cardello, Stella Purdoski and Pauline Emanuel. The publication read, “All have been well-schooled in the motto of the Main Street Playhouse – ‘Always at Your Service.’”

Main Street Playhouse staff, 1941.

A changing theater program on Wednesdays and Sundays was the management’s policy. It stated, “There will be a careful selection of pictures with special attention given to films for children to conform with standards set up by child welfare organizations.”

Four days after the grand opening was a Technicolor film Sunday featuring “The Thief of Bagdad” starring Conrad Veidt, John Justin, June Duprez and Rex Ingram.

Fast-forwarding to the present, patrons reminisce and express many sentiments.

“Its closing will be a loss to the old neighborhood,” said Moshav Zippori, Israel resident Mitch Pilcer, whose family lived in Kew Gardens Hills for 50 years and he relocated a few years ago after his parents passed away.

He reminisced, “Main Street was the center of our world when we were kids and the movie theater was where us kids hung out. I remember when Batman and Robin showed up in the Batmobile when the ‘Batman’ movie opened in the 1960s. We would wait on long lines when they had features for kids on weekends.”

“It’s been here forever, and I’m upset that it’s closing,” said Danny Heisler of Kew Gardens. “Let’s find a way to make it a historical landmark, which can likely be made one with a politician’s help. I have memories of superhero and ‘Star Wars’ movies. We would save money by going to the matinee.”

Hollis Hills resident Sharon Moriber was raised in Kew Gardens Hills in the 1980s. She explained how the theater holds tradition for many.

“My parents took me to the movies on Main Street, and then as a teenager, my friends and I saw countless movies from ‘Dirty Dancing’ to ‘Top Gun.’ We could walk there and get something to eat next door. I also had my first date in college there, and now my children enjoy it too. It’s an iconic place and I’m sad it’s closing. I can’t imagine anything else being there.”

She asked, “Why are they closing it? Do they need a fundraiser?”

“I’m very sorry to see a neighborhood staple going away,” said Rhoda Dubin of Kew Gardens Hills, who’s been a Queens resident since her marriage in 1981.

“It really was nice for my husband Mark and I to be able to walk there so close to home. We would also go for ice cream very close by. These are special memories, since I’m a widow now.”

Eyeing the future, Kenneth Stiefel of Kew Gardens Hills, said “I am up for a dinner theater, but in this neighborhood, they would have to offer kosher food.” He recalls consistently patronizing the theater as a child.

“They were cheap, so it was a great outing for a couple of friends to go on a Sunday. I saw ‘Toy Story 2’ with my mom and ‘Toy Story’ with my friend. My friend and I would see horror movies there recently. We saw ‘Lego Movie 2’ and they restarted it when we got there five minutes late. I also remember waiting in line in the cold to see ‘Rugrats in Paris’ with my dad and sister.”

When Kew Gardens Hills resident Meira E. Schneider-Atik sees the theater, she mostly has recollections of dates with her husband prior to and during their marriage.

“We had our first movie date there and saw ‘Shrek.’ During our Shanah Rishonah, I missed the Oscars telecast so that we could see ‘The Pianist.’ I also insisted that my husband see the second ‘Harry Potter’ movie with me and the live-action ‘Beauty and the Beast.’” She continued, “I can’t remember this neighborhood without this landmark.” Hoping for its revival, she said, “Perhaps if it’s serviced in any way needed, it might draw people.”

Examining its current status, Fresh Meadows resident Zayde Joe said, “Sadly, some people in the neighborhood don’t really care.” In the interim, she said, “Perhaps they can convert it to a temporary shul for Rabbi Friedman.”

If Main Street Cinemas underwent restoration to reveal its outstanding Art Deco interior features and became a mixed-use movie/dinner theater with performance opportunities, the theater could once again raise its curtains and become a versatile, large-scale draw for the immediate and Queenswide community.

Drive-in movies return for a second year

With the onset of the pandemic last spring, New Yorkers lost access to many of the city’s cultural institutions. However, one blast from the past experienced a renaissance: drive-in movie theaters.
Co-sponsored by the office of the Queens Borough President, the New York Hall of Science will be hosting a free drive-in film series for the second year in a row.
Following last year’s wildly successful screenings, the “Free Movie Nights at the Queens Drive-In” program plans on hosting six free events throughout the spring and summer of 2021.
“We’re not out of the woods when it comes to COVID-19 just yet, but that doesn’t mean we can’t safely enjoy evenings in Flushing Meadows Corona Park with our family, friends and neighbors,” said Borough President Donovan Richards. “From kids flicks to cinematic classics, there is something for every family to enjoy on the big screen this spring.”
The first screening was held on May 4. Appropriately, the original Star Wars was shown to celebrate “May the Fourth Be With You.” Future screenings will include the films Inside Out, Moonlight, Coming to America, Monsoon Wedding, and Spider-Man: Into the Spider-Verse. A full list of movies and show times is available at queensdrivein.com.
The Museum of the Moving Image, Parks Department, and Brooklyn-based non-profit Rooftop Films are also helping organize the events, while Queens Night Market will provide food from local vendors.
Social distancing will be strictly enforced, and all guests must register for screenings online before arriving.
Last year saw a resurgence in drive-in movies throughout the five boroughs, including the Skyline Drive-In in Greenpoint, the Bel-Aire Diner Drive-In in Astoria, and the Brooklyn Army Terminal Drive-In in Sunset Park.
For many New Yorkers, these unique cinematic experiences have provided a safe and novel way to enjoy their city during the pandemic.
“When we conceived of the Queens Drive-In last year, our goal was to create an accessible space where the people of the city could come together safely to experience the communal joy of cinema,” explained Rooftop Films president Dan Nuxoll. “We have presented more than two-dozen free screenings over the last few months, including memorable New York premieres of many of the films that were recently celebrated at the Academy Awards.”

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