Expecting Queens Mothers Can Now Apply For Unconditional Cash

A family shelter in Brooklyn on Mother’s Day. Photo: Michael Appleton/Mayoral Photography Office

By Iryna Shkurhan[email protected] 

A philanthropic program that gives unconditional cash to expectant mothers for the first 1,000 days of their child’s life is expanding into Queens. 

The Bridge Project, birthed in June 2021 through the Monarch Foundation, is the first to launch a direct cash allowance program in New York. After an impactful first phase in the Bronx, the program will pivot from pilot status and continue to serve new mothers in all five boroughs, while remaining a research study. 

“It’s the first time that we’re actually opening applications in a borough and then leaving them open,” Megha Agarwal, the Executive Director of The Bridge Project, told the Queens Ledger. “The goal behind this is so that every mother who’s currently pregnant, and potentially could be eligible over the course of their pregnancy to join the Bridge Project, has the opportunity to do so.”

The initiative seeks to eliminate child poverty with a focus on the first three years of a baby’s life, which research shows is the most consequential period for a successful childhood and adulthood. Mothers can spend the cash how they see fit, unlike welfare programs with complicated requirements and restrictions. 

Following the birth, participants will receive $1,000 in cash a month for the first 15 months. And for the last 21 months, they will receive $500 a month, all in biweekly installments. The drawdown creates a recognition that the program will eventually end, and tries to help mothers adjust to that loss of a safety net slowly. 

To qualify, expecting mothers must live in Astoria, Corona, Elmhurst, Flushing, Jackson Heights or Jamaica and have an annual household income of under $52,000. In this third phase, women will also need to be pregnant for the first time, at 23 weeks or less.

The rollout into Queens on July 10 brought specific changes to the payments from past phases. An upfront prenatal allowance of $1,500 was introduced to cover the costs of preparing for the baby such as purchasing a crib, and stocking up on diapers and formula. 

“We just find that cash is the most effective tool to help support children and babies in their earliest years,” said Agarwal, who pointed out that oftentimes, mothers will spend the initial payments catching up on rent or paying off debt. “It’s not until a little bit later into the program, do folks actually feel that they can use the money towards their child. So the prenatal allowance really allows them to do that.”

Aggregate data collected from the first six months of the program showed that 46 percent of spending was taken out as cash, likely for rent and other living expenses. Mothers also spent 18 percent on food and 19 percent went to merchandise. 

The rate of respondents reporting that they have more than $500 in savings went up by 242 percent, and 13 percent more said that they can now pay for a $400 emergency. 

The organization says they focus on “upstream solutions” to address the root issues of inequality instead of attempting to solve its aftereffects. They also want to “eliminate the deeply paternalistic approach the U.S. takes to poverty” with their focus on mothers, regardless of relationship status.

Nearly one in five children in New York experienced poverty in 2021, with them more likely to experience poverty than in 32 other states. In the city, nearly close to one in four children under three live in poverty, disproportionately affecting Black and Latinx youth.

The already high cost associated with having a child is also continuing to climb. According to a report released by Annie. E. Casey Foundation, child care costs have increased by 220% since 1990 with infant care being the most expensive.  

With reliable research remaining a core purpose of the project, a control group is selected to not receive the funds. The initial application acts like a baseline survey. And every six to nine months, participants respond to quantitative surveys and can also be asked to participate in interviews and focus groups, all of which participants are additionally compensated for. 

The concept of universal basic income is not new, and goes back to the 18th century. But widespread unemployment and financial hardships during the pandemic brought new attention to the idea of providing unconditional and periodic cash, especially as a poverty reduction tool. While some see UBI as a radical concept, recent studies indicate that it is successful at lifting people out of poverty and facilitating a better quality of life. 

An MIT research study conducted in Kenya found that UBI decreased food insecurity and improved physical and mental health. But when conditions outlined that the money could only be spent on food, subjective well being was reduced. 

And city officials are taking note. At the State of the City address on March 8, City Council Speaker Adrienne Adams expressed support for no strings attached income for communities in need, especially women. 

“Women are the cornerstone of society and the backbones of our families. When women are healthy and have access to opportunity, our children, families and communities thrive,” said Adams in her speech. “We will work with organizations like the Bridge Project, Children’s Defense Fund, and Chapin Hall to support programs that provide monthly financial assistance payments to vulnerable young people and low-income mothers with infants. These efforts have shown great promise in helping people out of poverty and into stability.”

On June 23, the city council enacted a bill that will establish and fund pilot programs to provide unconditional cash for low-income individuals. Research would remain a core aspect, and the funds received would be exempt from being considered income for existing public aid programs. 

“The power of our intervention is that it’s unconditional, and then it’s additionally flexible,” said Agarwal. “That’s completely different than the benefit system that we have in place today in our safety net. And it makes it really challenging and difficult, because it provides a lot of assumptions in terms of what people need at a certain point in time.” 

The federal Child Tax Credit, which brought financial relief to families during the pandemic, expired at the end of 2021. According to the Center on Poverty and Social Policy at Columbia University, child poverty rose by 41 percent the following month. The initiative was able to help families meet their basic needs and no negative effects on parental employment were found. 

Agarwal says that the success of the federal program reinforced their own findings about the power of direct cash assistance for those with children. Its disappearance also reinforced their commitment to change policy nationwide.

With SNAP benefits, the monthly payment which averages $121 cannot be used for hot food at the point of sale, hygiene products, medicine and cleaning supplies. The income eligibility for WIC in NYC is also significantly less than the requirement for the Bridge Project, which excludes many low-income mothers. 

“Both the flexibility and the conditionality of the funds is really meant to allow people to take the autonomy and have self determination over what it is that they need, what their family needs and what their baby needs,” said Agarwal. “You know, your life much better than I do, so you should be able to make your own decisions the same way that I’m able to, in order to best serve yourself. It ends up being counterproductive if you place restrictions on top of people’s ability to make their own decisions.”

As of now, all their funding comes from private philanthropy which is made up of high net-worth individuals and private foundations. But with the possible infusion of government funding from NYC, the program can be sustained with both to reach even more mothers. 

“What we’re trying to do here is provide some sort of model for child allowance across the United States,” said Agarwal. “We think this is an effective policy and could be a solution for our nation moving forward.”

BP Secures $17 Million For Queens Parks and Libraries 

Credit: Michael Appleton/Mayoral Photography Office

By Iryna Shkurhan | [email protected] 

Queens Borough President Donovan Richards Jr. ended the city’s 2023 fiscal year with securing $10 million for parks across the borough, and $6.9 million for the Queens Public Library System. 

“It was a historic year for Queens, as we made unprecedented investments in ensuring our students receive the best education possible, our families have high-quality open space in their communities, our hospitals have state-of-the-art equipment and more,” said Richards in a press release on July 12.

The capital allocations will fund various renovations at 11 parks and playgrounds in Queens, including synthetic turf field renovations at Idlewild Park in Rosedale which received $1.5 million. Equity Park in Woodhaven, Frank O’Connor Playground in Elmhurst and St. Michael’s Playground in Woodside received $1 million each for playground updates, while Lawrence Virgilio Playground in Sunnyside was allocated $1.5 million for updates. The athletic field at Leonardo Ingravallo Playground also received $1 million. 

Twelve Queens Public Library branches will be upgraded with the near $7 million in funding secured by Richards. The Rosedale, Corona and Arverne branches will now be able to expand their facilities. The Richmond Hill, South Ozone Park, Baisley Park, and Hollis branches will undergo renovations. And the HVAC system at the Astoria branch will be upgraded. 

“Queens is the future of New York City, and I’m deeply proud of the work we are doing together as one borough to make that future as bright as possible,” said Richards, who said he will begin announcing allocations for next year in the coming weeks. “We’re just getting started, though, and I look forward to that work continuing in Fiscal Year 2024 and beyond.”

Since taking office in 2020, Richards has allocated more than $127 million in capital funding for schools, cultural organizations, healthcare facilities, CUNY colleges, community spaces and street safety improvements across the borough.

‘Matchmaking’ Fair Connects Schools with STEM in District 24

The team at NYC Stem Network.

By Ariel Pacheco | [email protected]

To provide students in Pre-K-8 with more opportunities in STEM, Community School District 24 held a matchmaking STEM provider fair on Friday, June 9, where representatives from schools were able to connect with STEM providers to lay the groundwork for programs beginning in September of 2023.  

Although the fair was scheduled to be held at PS/IS 128 in Middle Village, it quickly shifted to taking place virtually due to poor air quality in the New York City area. Despite the last-minute shift, about 100 participants were still in attendance.

District 24 covers Middle Village, Maspeth, Ridgewood, Glendale, Elmhurst and Corona.

Schools will be allowed to apply for financial assistance to bring and sustain these programs into their curriculum. The fair was hosted by NYC STEM Education Network in partnership with ExpandED Schools and Community School District 24. There is a total of $25,000 available in funding from ExpandED schools with awards capped at $5,000 per school. 

“STEM education really is just a window into the world,” said Ellen Darensbourg, the Grants Manager and STEM Support for Community School District 24, during the fair. “It really gives our kids a leg up into all the possibilities that are out there for them and it helps make what they learn everyday real and applicable.” 

Emma Banay, the Senior Director of STEM at ExpandED Schools, estimates that they should be able to assist about five to ten schools with the funding allocated to the school district. 

“There’s a real focus on creating high-quality engaging STEM experiences and making sure there is access and equity for those who have been historically excluded,” said Banay. “We want to engage students in a creative, critical thinking way so that they can express who they are and who they want to become.” 

Representatives from schools across the district were able to get detailed overviews from nearly 20 STEM providers in attendance. It was a forum for discussion and the first step towards partnerships between schools and STEM providers. 

Planning for the fair had been ongoing since early March when an initial “needs assessment” was conducted. The needs assessment entailed a survey created in tandem with District 24’s planning team to see what schools were looking for from STEM programs and gave them a setting to have their voices heard. 

“The survey was distributed to teachers and principals across the district to get a better feel for what they were looking for and a better understanding of what was going on in the district,” said Banay. 

Through this needs assessment, the coalition of STEM organizations learned that District 24 needed programming that supported multilingual learners, students with disabilities, and mixed-ability age groups. They also learned that there was a need for in-class programs, field trip locations and programming geared toward professional development. 

City Councilmember Julie Won, who represents District 26 in Queens, was in attendance and spoke about her own personal experience working in tech and how it helped lead her to where she is now. Won worked at IBM for close to a decade in various roles prior to becoming a councilwoman.

“It is so important that our schools have these programs and that our students are getting exposure from early on,” said Won. “I am grateful that everyone is here to make sure that we’re connecting our children to the most holistic education possible.” 

Similar fairs will be held for Community School District 4 in Harlem in August and Community School District 9 in the Bronx in November. 

1 dead, 1 injured after Elmhurst nightclub shooting

Happened outside Amadeus Nightclub, cops say

By Ledger Staff

[email protected]

Photo: Apple Maps

A man was killed and a woman was left injured after a shooting during the wee hours of the night this past Saturday in Elmhurst.

Police say that on Jan. 21 at around 4 a.m., they responded to a 911 call reporting that a man had been shot at Amadeus Nightclub, located at 79-51 Albion Avenue.

When they arrived at the scene, officers observed a 19-year-old man with gunshot wounds to his back and shoulder, and a 31-year-old woman with a gunshot wound to the buttocks.

Emergency medical services responded and the male victim was transported to the nearby NYC Health & Hospitals/ Elmhurst, where he was pronounced deceased.

The female victim was transported to the same hospital, where she’s listed in stable condition.

A preliminary investigation determined that there was a dispute inside the nightclub that continued outside, where an unknown individual discharged a firearm multiple times, striking the victims.

The unknown individual fled the scene in a black and white SUV to parts unknown.

The identity of the deceased is pending proper family notification.

There are no arrests at this time and the investigation remains ongoing.

Elmhurst father indicted in death of 3-year-old son

Allegedly killed his son at Pan American Hotel

By Alicia Venter

[email protected]

The Pan American Hotel in Elmhurst. Photo: Google Maps.

An Elmhurst man has been indicted for murder, endangering the welfare of a child and other crimes in connection with the death of his three-year-old son, according to the Queens District Attorney’s Office.

He has also been charged with physical abuse to a second child in an Elmhurst shelter last month.

Shaquan Butler, 26, is from Elmhurst.

According to the charges, Butler was in his apartment at the Pan American Hotel in Elmhurst  at approximately 7:40 p.m. on Nov. 13 when he struck his three-year-old son numerous times.

The son suffered lacerations to his liver and internal bleeding.

According to the charges, the child’s mother and his two younger siblings were in the apartment at the time of the alleged assault.

Responding to a 911 call, the New York Fire Department found the victim unconscious on the floor with visible bruises to the head, body and extremities.

The child was rushed to a hospital, where he was pronounced dead upon arrival, and the medical examiner determined that the child died from blunt force trauma to the torso.

A medical examination of a second child, age 2, revealed physical injuries consistent with child abuse.

Butler was arraigned Dec. 20 on a eleven-count indictment, charging him with murder in the second degree, two counts of manslaughter in the first degree, manslaughter in the second degree, assault in the second degree and six counts of endangering the welfare of a child.

Butler has been ordered to return to court on Jan. 31. He faces up to 40 years to life in prison if convicted.

“As alleged, this parent failed his primary duty as a protector, killing one of his own children by callous force and allegedly injured another,” said Queens District Attorney Melinda Katz in a statement. “We will not forget this child. The defendant will be held fully accountable for his actions.”

NYC Health + Hospitals Elmhurst turns 190

By Stephanie Meditz

[email protected]

Dr. Jasmin Moshirpur, Helen Arteaga and Dr. Mitchell Katz wished Elmhurst Hospital a happy 190th birthday.

Last Thursday, NYC Health + Hospitals/Elmhurst brought community members together to celebrate its 190th anniversary.

The celebration reflected on the hospital’s long history of serving all people regardless of class, race and immigration status, especially during times of citywide need.

Even before COVID-19 took the world by storm, NYC Health + Hospitals/Elmhurst has helped the community fight numerous pandemics, including cholera, dengue fever, yellow fever, Spanish flu, polio and smallpox.

“It was very clear from our birth that Elmhurst was ready to fight every pandemic that hit our beloved New York City,” CEO Helen Arteaga said. “There was always a sense of responsibility in being determined and defenders of our communities, especially communities of color…Communities and groups that were told they were not good enough, that were told they’re not welcome, that were told they’re not American enough.”

NYC Health + Hospitals president Dr. Mitchell Katz ascribes his current position to his passion for giving all patients the highest quality of care in the simplest way possible.

“The single most important thing will always be the doctor, the nurse, the social worker, the tech, the person cleaning the room, the dietary person and the interaction with the patient,” he said. “I think Elmhurst really demonstrates that, that Elmhurst really is about providing the very best care for the individual.”

Dr. Jasmin Moshirpur, CMO, has 52 years of experience working at Elmhurst Hospital.

In 1964, she was the second resident in the department of obstetrics and gynecology at Mount Sinai School of Medicine when she was assigned to Elmhurst.

Although the hospital was practically empty after her initial assignment, the hospital now hosts 785 workers with diverse skills, such as psychologists and nurse practitioners, and between 350 and 400 residents and fellows.

“I’m so proud and happy to say who we are here and how much we are able to provide our services to the community,” she said. “We are really and truly excited to use the best care of medicine in this borough.”

Joann Gull, CNO, also noted Elmhurst Hospital’s significant growth during her 51 years of working there.

“When I originally came, I had the normal plan of staying a year or two and then moving on. But what I found was something that was amazing. It was the culture of the institution, the mission, the people who we got to work with, having the experience of taking care of patients who were really in need…that, I think, was the secret sauce of Elmhurst that so many of us stayed all these years,” she said.

Moshirpur also noted the immense support given to the hospital by senators, borough presidents and other elected officials.

Joann Gull, Dr. Mitchell Katz, Helen Arteaga and Dr. Jasmin Moshirpur thanked Queens Borough President Donovan Richards for his generosity towards Elmhurst Hospital.

Queens Borough President Donovan Richards donated $7.5 million to Elmhurst Hospital during his first 19 months in office.

“This is a hospital made up of immigrants and working class staff who serve the predominantly immigrant and working class residents of Elmhurst and our neighboring communities,” he said. “No matter what your socioeconomic status is, no matter what your zip code is, no matter if you’re documented or undocumented, if you’re a United States citizen or not, you get quality service here at Elmhurst Hospital.”

Judith Berdy, president of the Roosevelt Island Historical Society, presented on Elmhurst Hospital’s long journey from its founding to the present day, with special attention to the several pandemics that the hospital has fought.

Judith Berdy gives the crowd a history lesson about Elmhurst Hospital.

“These patients have nothing. They have very few visitors and, trust me, Dr. Katz will attest to how many lockdowns and quarantines we have,” she said, “Mentally, it really has been exhausting. We provide what we can for our residents. Health + Hospitals does a great job.”

Despite NYC Health + Hospitals.Elmhurst’s advancements in technology and the copious New Yorkers it has helped, its 190th anniversary is only the beginning.

“Let us imagine that new AI technology is accessible for all, that we have a state of the art emergency room, that we have a beautiful building full of light for our behavioral health towers…let us imagine Elmhurst speaking more languages than Google…let us be unstoppable in removing social and racial barriers for healthcare,” Arteaga said. “Our big dreams are just like New Yorkers’, and we are New Yorkers. So New York, we either go big or we go home, and I don’t think we’re going home.”

Area sees 3 hit-and-run incidents in few-day span

Two in Ridgewood, one in Elmhurst; one dead, one in critical condition

By Jessica Meditz

jmeditz@queensledger.com

Residents of Ridgewood, Elmhurst and its surrounding neighborhoods were shocked to hear the news of three separate hit-and-run incidents occurring within days of each other.

The first incident occurred on Aug. 10 in Ridgewood at Wyckoff Avenue and George Street, where a 28-year-old woman and a two-year-old girl in a stroller were struck, along with a 35-year-old man who was hit while unloading a truck.

Officers of the 104th Precinct conducted a traffic stop of the vehicle, and ordered the driver to step out. Instead, the suspect stepped on the gas and drove away.

The individual could not be located, but his 2021 Dodge Durango was discovered abandoned on Woodbine Street in Bushwick, Brooklyn shortly thereafter.

The two female victims sustained minor injuries, and the male was transported to Wyckoff Hospital with a compound leg fracture.

The second incident also occurred in Ridgewood, at the intersection of Myrtle Avenue and Hancock Street this past Sunday.

The scene where 74-year-old Be Tran was killed in Ridgewood. (Photo: Citizen)

Police say the driver of a black BMW was traveling east on Myrtle Avenue and struck a 74-year-old man who was crossing the street.

The male victim, Be Tran, was pronounced dead at the scene.

The suspect behind the wheel fled southbound on Seneca Avenue.

Tran was a father and worker for DoorDash.

ABC7 reported that the company released a statement after learning of his death: “This is a heartbreaking tragedy and our thoughts are with his loved ones during this unimaginably difficult time,” the company said.

“We are reaching out to his loved ones to extend our deepest condolences and offer our support. We stand ready to assist law enforcement with their investigation and hope those responsible for this horrible crime are brought to justice.”

The latest incident happened in Elmhurst early Tuesday morning.

At around 2 a.m., police responded to a 911 call of a pedestrian struck in the vicinity of Roosevelt Avenue and 76 Street.

Upon arrival, officers discovered a 45-year-old man, unresponsive, lying in the roadway with severe body trauma.

The victim was taken to NYC Health + Hospitals in Elmhurst, and is listed in critical condition.

Investigation by the NYPD Highway District’s Collision Investigation Squad revealed that the male victim was crossing Roosevelt Avenue when he was struck by a gray Honda Sedan traveling eastbound, which fled the scene.

The suspect remains at large.

Ridgewood Tenants Union, a tenant rights advocacy group, organized a protest in response to the death of Be Tran.

In a release, the group argued that New York City should work to become a safer place for pedestrians, and until more measures are taken, vulnerable communities remain in danger.

“They were all victims of reckless hit-and-runs that could have been prevented if New York City were a safer city for pedestrians. A block away from the latest fatality, residents have been calling on the DOT to install traffic signals in the school zone at Weirfield Street and Seneca Ave, the only intersection on Seneca Ave from St. Felix Avenue to Dekalb Avenue without a traffic signal,” the statement read. “Until these pedestrian protections are put in place, more traffic violence is bound to occur, putting children, the elderly and the community at large in danger.”

At press time, no arrests have been made in regard to all the incidents and investigations are ongoing.

Meng helps secure $3 million for new labor and delivery wing at Elmhurst Hospital

U.S. Rep. Grace Meng and representatives from the office of U.S. Rep. Alexandria Ocasio-Cortez visited Elmhurst Hospital to celebrate $3 million in federal funding secured for a new Labor and Delivery unit on the hospital’s fifth floor.

In honor of Women’s Health Month in May, Meng led a “wall-breaking” ceremony before touring the current Labor and Delivery unity to see where the future renovations will take place.

Federal funding for the initiative — which will support the hospital’s goal of improving health indicators for pregnant women and decreasing maternal and infant mortality rates — was made available under the Community Project Funding Program and through the offices of Senators Kirsten Gillibrand and Chuck Schumer.

Black and Native American women in the U.S. are three times more likely to die than white women from pregnancy-related causes, and black babies are twice as likely to die than white babies, according to the Center for Disease Control and Prevention. While 700 pregnancy deaths occur per year, two-thirds of them are considered to be preventable.

Rep. Grace Meng and representatives from the office of Rep. Alexandria Ocasio-Cortez visited Elmhurst Hospital to celebrate $3 million in federal funding secured for a new Labor and Delivery unit on the hospital’s fifth floor.

In New York City, black women have an eight times greater risk of pregnancy-related death than white women. They were also three times more likely than their white counterparts to experience severe maternal morbidity, which can include blood clots, kidney failure, stroke or heart attack.

Meng said she was proud to deliver the federal funds to the local hospital, enabling expanded access and care to families. Construction of the new hospital wing is scheduled for spring and summer 2022

“Elmhurst plays a critical role in the health and wellbeing of our communities, and I cannot wait until the renovation is completed,” Meng said. “All families deserve a modern, safe, and equitable maternal health care experience, and investments like this are needed to ensure that the hospital can continue to provide efficient, high-quality and state of the art services that local residents need and deserve. It is also crucial to meet the growing needs of the area. When the COVID-19 crisis began, NYC Health + Hospitals in Elmhurst was in the heart of the epicenter, and this project is an example of how we must build back better and stronger as we work to recover from the pandemic. I’m excited for this renovation to begin, and look forward to the upgrades benefiting Queens families for decades to come.”

Meng also took part in a patient baby shower co-sponsored by MetroPlusHealth, which included educational presentations on prenatal care, breastfeeding, safe sleep, nutrition, and the hospital’s doula program. Community-based organizations CommonPoint Queens and the Queens Museum also joined in the baby shower events. Following presentations, patients had the opportunity to win prizes by answering trivia questions related to well-baby care.

NYC Health + Hospitals/Elmhurst CEO Helen Arteaga-Landaverde said that she is beyond ecstatic and grateful to lawmakers who will help see the project through to its completion..

“Our expectant mothers and newborns will greatly benefit from these investments in infrastructure and improving patient care and patient satisfaction at our facility,” Arteaga-Landaverde said. “We look forward to working closely with our federal legislators to ensure that Elmhurst has the resources it needs to meet the growing healthcare demands of our community.”

Elmhurst resident Helen Sokol turns 100

Born in 1922 in Nanticoke, Penn., Helen Sokol eventually moved to Queens as a young woman to spearhead her life, career, and family.
Now, Sokol celebrates 100 years of life and nearly 80 years of calling Queens home.

Her friends at AARP Elmhurst Rego Park Chapter 2889 organized a birthday celebration for her, in which representatives of local elected officials and other community members attended.

Sokol, whose family came from Slovakia, lived with relatives in Middle Village when she first moved to the city in the 1940s.

She later moved into a one bedroom apartment in Elmhurst, after she married her husband, Emil.

The Sokols had three sons: Emil, Thomas and Edward, and two grandchildren: Katie and Brian.

Edward Sokol, who owns Ace Wine & Liquor on Grand Avenue in Elmhurst, said that his mother is known for many things, but most notably, she’s known as a hard worker.

Before she had children, Sokol worked in communications for American Airlines at LaGuardia Airport. She was also heavily involved with different trade publications, including Billboard.

“Even though she only had a high school diploma at that point, she was able to work herself up and become involved with different publications,” her son, Edward said.

“She was a hard worker from the day she started, to the day that she retired,” he continued. “I could celebrate her every day.”
People also remarked upon her sense of humor and love of swing music and dance.

In celebration of this milestone, New York City Councilman Robert Holden, U.S. Senator Chuck Schumer, NYS Senator Joseph Addabbo, NYS Assemblyman Brian Barnwell, and Queens Borough President Donovan Richards presented Sokol with various certificates.

As for her secret to a long, healthy life, Sokol said she made sure to always keep busy and surround herself with people who make her feel young.

“A big part of my life was taking care of my mother who had health problems, and then my husband. But I always dealt with young people,” Sokol said.

“I never heard people complain about their aches and pains and things like that, so I never knew what to expect,” she continued. “As long as you’re around young people, you’re curious. And the young people I worked with accepted me as one of their own… as long as you’re feeling young, that’s what matters.”

Elmhurst native makes impact on sneaker industry

By Jessica Meditz

[email protected]

Sarah Sukumaran, founder of Lilith NYC.

The sneaker and fashion industries were always an interest of East Elmhurst native Sarah Sukumaran, but they were never something she thought she would pursue as a career.

A business graduate of Babson College, she found herself in the world of marketing and tech in New York, working as the head director product at Nike.

It was during March 2020 when she decided to quit her job and launch Lilith NYC, a Queens-based footwear brand for women and femmes in the sneaker world.

“Spending time at Nike, I realized that I wanted to definitely create shoes for women because for so long, I felt they were underserved in terms of selection, sizing and colorways,” Sukumaran said. “I gravitated towards men’s styles still as a 20-something-year-old, couldn’t get my size, didn’t care for the colorways dropped for women and the silhouettes had still been centered around male sport.”

Sukumaran emphasized that women spend more money on sneakers than men do, owning 80 percent of the wallet share.

Despite this, her time at Nike revealed that the industry is not moving at the pace that she would like, and feels that brands should make an effort to cater to their audience.

Lilith is Sukumaran’s outlet to reach out to other women who love sneakers and explore feminine identity and style through its designs.

“Everything from the brand top down is really through the lens of the divine feminine, because historically, everything has been either hyper masculinized or hyper feminized. In sneaker culture, the expectation for women is super sexually presented through campaigns or ads, or it was the opposite where you have to be a tomboy,” Sukumaran said.

“Especially in 2022, I question how we can express our gender, sexuality or style on a spectrum, and I wanted to do that through the lens of the divine feminine,” she continued. “It’s an energy that we all have, but it transcends the gender binary and doesn’t pigeonhole us the way the industry has wanted us to.”

Lilith’s debut silhouette, the Caudal Lure, is designed by Sara Jaramillo and named after a type of mimicry snakes take on to lure their prey. The shoe’s outsole resembles a snake’s tail.

The serpent, throughout region, culture and time, has been a symbol of the divine feminine, and this imagery is ever present in the brand.

As the daughter of Tamil refugees, Sukumaran expresses her culture through this imagery, since the Hindu goddess of protection is represented with a five headed cobra.

She simultaneously ties in her connection to Queens to the brand through Caudal Lure’s colors, concrete jungle green and amberlou brick.

The green pays homage to the grit of Queens and lush of urban life, redefining the urban jungle, and the amber-toned brick represents the bricks used by architect Louis Allmendinger for homes throughout Elmhurst, Sunnyside and Ridgewood.

Lilith NYC is currently online only, but Sukumaran said a physical storefront in Queens is a goal of hers.

She has participated with in-person popups, such as Queens Collaborative, to share the designs with locals, and hopes to release more colorways and a new design next year.

During Women’s History Month, Sukumaran embraces the fact that Lilith NYC is a women-run brand and commits to sharing women’s achievements through storytelling.

“Whether you’re a woman in tech, footwear or architecture, women’s contributions are constantly erased. They’re constantly overlooked, and sometimes attributed to men,” Sukumaran said.

“That’s why we named it Lilith; she was considered the first feminist because she didn’t want to be submissive to Adam. Historically, she’s been written out of history in a negative light, and so the name is to tell our own stories and men don’t get to dictate it.”

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