Le Petite by Dough in Astoria offers café seating and more affordable treats 

Dough Doughnuts, a beloved doughnut shop known for its fluffy yeast doughnuts and unique flavors like Hibiscus and Passionfruit, just renamed its Astoria location to ‘Le Petit by Dough‘.

The revamp features newly installed cafe style seating inside and outside, and smaller sized doughnuts (still massive if you ask us) at the lower price of $4.50 per doughnut.

“This is about creating a welcoming space for the community,” said co-owner Jeff Zipes. “We want our shop to feel comfortable and fun for everyone, kids, parents, students, and neighbors alike,” Zipes added.

“Le Petite by Dough is our way of reimagining what a neighborhood doughnut shop can be. We wanted to create something that feels warm, intimate, and approachable — from the café-style seating to the menu of smaller, more affordable doughnuts. It’s about making great doughnuts a part of everyday life, not just a once-in-a-while treat,” said co-owner Steve Klein.

Dough‘s light and fluffy yeast doughnuts feature flavors such as Hibiscus, Passionfruit, Nutella, Dulce De Leche, Blueberry Lemon, and many more. Dough has five locations around NYC, they have strong ties to the influencer community, and a massive following on social media.

“Astoria has supported us from day one, and this rebrand is really a love letter to the neighborhood. Adding indoor and outdoor seating turns the shop into a true gathering place, where friends can sit down for coffee, enjoy a doughnut, and stay awhile. We wanted it to feel like Astoria’s own little café,” said co-owner Nava Yellinek.

Le Petite by Dough is giving patrons of its Astoria location two free doughnut holes per day now through Friday, September 12th, so pull up, grab a seat, and enjoy doughnuts and coffee in Astoria’s newest cafe.

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