The Woodhaven Beat: A History of the Leader-Observer

By Ed Wendell

Originally published in the Leader-Observer in print.

If you look at the front page of this newspaper, you’ll see that it has been the newspaper of record for Woodhaven and Richmond Hill since 1909. That makes 2024 the Leader-Observer’s 115th anniversary, quite a feat for a small-town newspaper in a big city.
The story of the Leader-Observer starts in England where Alfred J. Ball was born. When he was 6 years old, Alfred came with his family to the United States. His father was a printer and settled in Brooklyn where young Alfred would follow in his footsteps, working as a salesman for a printing company.
Alfred would learn the newspaper business and begin publishing The Leader, as it was originally called, in 1909. The Leader was published in an office on the northside of Jamaica Avenue near Forest Parkway and covered Woodhaven and the surrounding areas of Queens and Brooklyn.
By 1912, The Leader had built a solid readership, but to grow larger Ball merged his paper with the Richmond Hill Observer. A front-page announcement greeted readers in January 1912:
“The public will be pleased to receive with this issue two papers in one – The Leader and the Observer. The rapidity with which The Leader has forged to the front is the wonder of the business community. The dignified position of the Observer in Queens County is the result of a long record of accomplishment.”
“By combining the two papers the strongest weekly on Long Island outside of Brooklyn is created with a circulation many times that of any similar publication, its usefulness to advertisers is doubled and its power for public good increased.”

The Leader began publishing 115 years ago in 1909. In 1912, The Leader merged with The Observer and was renamed The Leader-Observer. The masthead of that first issue of the new newspaper is shown here.

And with that, the Leader-Observer was launched and as it boasted on the front page, it was “Circulating in East New York, Cypress Hills, Union Course, Woodhaven, Brooklyn Manor, Ozone Park and Vicinity.” That’s quite a footprint and contains a pair of names a few of you may be unfamiliar with – Union Course and Brooklyn Manor.
Union Course was a section of Woodhaven, on the west end of their neighborhood (bordering Cypress Hills) and shared its name with the famed racetrack that sat between 78th and 84th Street and Jamaica and Rockaway Boulevard.
Brooklyn Manor was on the east end of town and shared a name with an LIRR station at the border of Richmond Hill. The name hung around for many years but once the LIRR line was closed in 1962 the name began to fade away. It still pops up on maps from time to time but is rarely used.
Longtime residents of Woodhaven will be familiar with the name from longtime businesses Manor Sporting Goods (which closed years ago), and Manor Delicatessen (which sat near Manor Avenue and Jamaica Avenue). More recently, the Woodhaven Manor (formerly Le Cordon Bleu) took its name, honoring this section of the neighborhood.
The Leader-Observer hit the ground running, immediately taking up the issue for the need for sewers throughout the growing neighborhood. At the time of the Leader-Observer’s birth, the sidewalks of Woodhaven and Richmond Hill were dirt and sewers non-existent.

The headquarters of The Leader-Observer at 80-30 Jamaica Avenue near Forest Parkway. The name Leader-Observer atop the building can still be seen to this very day.

As a result, typhoid fever was common in this area where one out of every seven people who contracted it passed away. But thanks to the Leader-Observer, the residents of Woodhaven and Richmond Hill were able to better organize and with the pressure being applied by a popular paper, sewers were soon being dug.
Working alongside the community, the Leader-Observer became a powerhouse and the place that any local business wanted to advertise. The Leader-Observer’s relationship with our community was never as strong as it was during both World Wars. Readers would turn to this paper for the latest draft announcements and casualty notices.
And for decades the Leader-Observer ran “The Christmas Cheer Fund,” an organized effort to ensure that no family from Woodhaven went without a Christmas dinner and that no child went without getting Christmas gifts.
While the Leader-Observer is no longer published in Woodhaven, it’s still published weekly and circulated here. You can still see their name atop the building at 80-30 Jamaica Avenue, a reminder that one of the most important players in Woodhaven’s history is the newspaper you are holding in your hands right now.

 

Ridgewood’s Iconic Morscher’s Pork Store to Close

“it’s nothing to smile about.” Herb Morscher at Morscher’s Pork Store. Credit: Charlie Finnerty

By Charlie Finnerty | cfinnerty@queensledger.com

The ownership of Morscher’s Pork Store announced the beloved butcher shop will close its doors February 3 after nearly 70 years serving Ridgewood. Co-owner Herb Morscher said the decision to close is a result of his business partner Siegfried Strahl, who owns the building, raising the rent nearly four times over when their current lease expires in March. Morscher has worked at the shop since 1981 when he was 15 years old.

“We’ve supplied people with the flavor that reminded them of back home, no matter where they came from. Whether they’re from Europe or South America, there’s something here that somebody would know back home,” Morscher said.

Herb’s father’s cousin founded Morscher’s in 1955 and the shop has been at the current location on Catalpa Avenue since 1957.

“I just feel bad for my staff, I have some great people working here,” Herb said. “In order to do this work, you have to have a passion. You have to put your time in.”

Herb said he always feared the shop’s future could be uncertain under control of Strahl and was hesitant to bring his son into the business for that reason.
“I really wanted to have my son come in, but having a senior partner like that I didn’t want to break my son’s heart,” Herb said. “I just had something in me saying it’s not a good idea and I was right. I thank god that everything worked out for my kids. My daughter’s a nurse practitioner and my son is a New York City fireman and it’s all good. It’s all good.”

Although his son never formally entered the business, Herb said his family filling in when help was needed at the shop has been crucial to Morscher’s daily operation.

“I thank my family. How many times my wife came here to help. She works full time and she would come here after work and we’d work late with my daughter and my son. They all helped,” Herb said. “I’m blessed with a great family.”

Herb Morscher at Morscher’s Pork Store. Credit: Charlie Finnerty

While Herb speaks about the difficult decision to close the business, the phone rings. He picks up the receiver, his gloved hand covered in pork grease, and his face begins to show disdain. 

“Oh, you’re a vulture,” Herb says into the phone. “No vultures here. Take it easy.”

The caller is trying to buy the store’s equipment for a discounted rate after hearing about the closure. Herb laughs while he hangs up the phone.

“I’m old school, man. Maybe I’m wrong, but I can’t change who I am,” Herb picks up his cleaver and turns back to the large pork shoulder he has been slicing. “These guys come in after you and they pick at you. Get the f— outta here.”

It is not the only time Herb is interrupted while speaking about the shop’s history. A constant stream of lifelong dedicated customers make their way in the door from the snow outside, many of them middle-aged Eastern European women who have called Ridgewood their home for decades. Each one greets Herb warmly and asks about his family, switching between German, Polish and English. Voices crack and eyes begin to water when the conversation inevitably turns to the store’s limited days left.

Heidi Belay at Morscher’s Pork Store. Credit: Charlie Finnerty

Heidi Belay grew up going to Morscher’s with her parents to buy all the family’s meats. Her father was close friends with the founder Joseph “Pepi” Morscher.

“It’s going to be a big loss,” Belay said. “It’s going to be a part of history that’s ended. Very sad… Oh, I’m gonna cry.”

Belay remembers the workers behind the counter giving her a piece of meat to eat while her mother shopped at Morscher’s when she was a child. As she makes her way out of the store, she asks the woman behind the counter for a small piece of meat to take with her.

Greta Jaklitsch moved to Ridgewood from Austria in 1959 and would accompany her mother to Morscher’s. She has been a lifelong customer ever since. As she makes her way to the counter her eyes wander, taking in every detail of the store.

“Even when I moved to Flushing, I would come into Ridgewood every other weekend to get stuff for my mother because she wanted certain things here,” Jaklitsch said. “She was already losing her memory but she remembered Morscher’s. They all came from the same area of Austria.”

Greta Jaklitsch and Herb Morscher at Morscher’s Pork Store. Credit: Charlie Finnerty

Jaklitsch has been a close friend of the Morscher family since her childhood in Ridgewood.

“I knew [Herb’s] father. I saw his father at his mother’s funeral and he was already not fully functioning,” Jaklitsch said. “I said to him, ‘Hi Herbie, how are you?’ and he looked at me and he said, ‘Did we ever dance at Polka?’ I said ‘Yes we danced many Polkas.’ He died three weeks later.”

Jaklitsch turns to Herb at the end of the counter, “I’veI  danced with this guy too, but I loved his father.”

She poses for a photo with Herb and they speak together in hushed tones at the back of the shop away from the busy counter. Jaklitsch begins to cry.

“It’s nothing to smile about,” Herb says.

Jaklitsch gathers her bag of pork and makes her way to the door.

“It’s heartbreaking,” Jaklitsch says with tears in her eyes and begins to chuckle. “What am I going to eat in two weeks?”

Morscher’s Pork Store. Credit: Charlie Finnerty

Morscher’s Pork Store. Credit: Charlie Finnerty

Morscher’s Pork Store. Credit: Charlie Finnerty

New Affordable Housing In Queens Is Live on NYC Housing Connect

By Athena Dawson | news@queensledger.com

Courtesy of NYC Housing Connect

New York City Housing Connect currently has seven open lotteries that New Yorkers interested in living in various parts of Queens can apply to. The listings include locations in Jackson Heights, Hillside Avenue, Long Island City, Astoria, Rego Park and Jamaica. The income range for the housing selection is between $55,000- $200,000 depending on the location chosen and median household income. To apply for the affordable housing available, New York City residents can create an account on NYC Housing Connect, a universal portal that allows residents to apply for affordable housing online and track the progress of their applications. Creating an application includes submitting household information including household income, the number of residents, and other personal application information. There is no fee to apply for the housing lottery through the portal. 

The current open locations in Queens are listed below:

 

241-15 Northern Boulevard Senior Apartments- Lottery ends Feb. 12th

https://housingconnect.nyc.gov/PublicWeb/details/4106

 

160-14 Hillside Avenue Apartments- Lottery ends Feb. 12th

https://housingconnect.nyc.gov/PublicWeb/details/4417

 

37-25 32nd Street apartments- Lottery ends Jan. 29th

https://housingconnect.nyc.gov/PublicWeb/details/4357

 

21-27 30th Drive Apartments-Lottery ends Jan.25th

https://housingconnect.nyc.gov/PublicWeb/details/4364

 

Vista65 (97-12 65th Road)- Lottery ends Feb 5th

https://housingconnect.nyc.gov/PublicWeb/details/4303

 

63-16 102nd Street Apartments-Lottery ends Feb.2nd

https://housingconnect.nyc.gov/PublicWeb/details/4430

 

95-01 37th Avenue Apartments Waitlist- Lottery ends Feb. 19th

https://housingconnect.nyc.gov/PublicWeb/details/4327

 

“Sunnyside Strong”: Community Fundraises for Fire Victims

By Celia Bernhardt | cbernhardt@queensledger.com

A month after the devastating Sunnyside fire, hundreds of community members attended a fundraising event hosted by Sunnyside Community Services.

Patrons filled SCS’s atrium on Friday night, enjoying drinks and hot food from local vendors, a raffle, and a New Orleans-style jazz band that got the crowd up and dancing. 

“Everything’s donated—the band you hear playing, no one’s being paid,” SCS Executive Director Judy Zangwill said. 

Councilmember Julie Won, whose office has organized an ongoing volunteer effort to assist residents in moving their belongings from their units, was among those in attendance. 

“The event is called ‘Sunnyside Strong,’ and it’s a testament of that. It’s an illustration of how strong our community is,” Won said above the roar of the jazz band. “Even though we raised more than $100,000, we’re going to continue to go and raise even more for those families.”

Credit: Celia Bernhardt

On Dec. 20, hundreds of residents were displaced from a 104-unit building in the neighborhood after a blaze broke out on the top floor due to a contractor incorrectly using a blow torch. The building was left uninhabitable, with severe structural damage. In the immediate aftermath of the fire, Sunnysiders donated hundreds of bags of clothing; meanwhile, Sunnyside Community Services launched a GoFundMe for residents, which had garnered about $140,000 just prior to Friday’s event. 

Local residents and activists Ty Sullivan and Ska Ska Morales brainstormed the “Sunnyside Strong” evening fundraiser to add to that financial pool. By the end of the night, the event had grossed $10,024. 

It’s not the first time the pair has helped produce a fundraising event in the building—they did the same in the aftermath of a massive fire that burned through six storefronts on Queens Boulevard in 2018. Sullivan reflected on the process of getting the word out about an event like these. “[It’s] networking, just calling up everybody. Going on Facebook, finding out who you’re still friends with,” he said. 

Sullivan noted that the immediacy of digital fundraising has made a significant difference in how disaster fundraising pans out, explaining that the largest bulk of donations might have already been made weeks earlier. 

“Something like this, years ago, would have been the be all and end all for fundraising. This is where most of the money would generate from. But now everything’s changed with GoFundMe and all that. It was interesting, because ticket sales were not what we expected them to be right off the bat. Looks like we’re doing okay, and we’ll do well with walk-ins, I think, tonight, but the dynamic has very much changed.” 

Neighborhood residents were quick to rally around displaced residents after the fire.

Johanna Carmona—a lifelong Sunnyside resident and local activist, as well a candidate for the 37th Assembly District—took a moment away from the action to recall the urgency she felt during and after the fire. At first, she said, she joined her father in giving out water and masks to people on the scene. 

“Then I bumped into Ty [Sullivan]. We knew someone from the building who was a mutual friend, and we’re like, ‘What are we going to do?’ And it was just—set it up and get it moving. It was quick.”

Carmona helped coordinate a grassroots effort to collect, clean, and donate hundreds of pounds of clothing in the days that followed. 

“Honestly, it comes down to how great this community is. Friday, it was just at the beginning, it was like my dad, myself, and another volunteer. And by the end of the day, we had a couple people come in. Saturday, [we had] probably over 100 volunteers.” 

Credit: Celia Bernhardt

Carmona said that she sent out a mass of texts Thursday night to get the word out. Social media posts, email, and word-of-mouth also boosted the message. 

“This is something that this neighborhood is notorious for,” Carmona said. “If something bad happens, we all kind of get together and go to someone’s aid. We always call it a small town in the big city—we all know each other somehow. There’s a connection somehow.”

Councilmember Won echoed the sentiment. 

“The community is really really protective of each other. The community is really supportive of each other. First and foremost, everyone is family,” Won said. 

Towards the end of the evening, the jazz band Lift Off Brass had migrated from the side into the middle of the room. Patrons young and old circled around the music, dancing and clapping to songs like “When the Saints Come Marching In” and “Feel Like Funkin’ It Up.”

Drummer Vin Scialla later said there was an “electrifying feeling to the room.”

“[We] came here just to play some music that might be uplifting and make people feel like they’re gonna be on the other side soon,” Scialla said. “Because I know it must be really tough.”

Liftoff Brass plays for the crowd. Other performers from the night included The Diddley Idols, FlynnDig, and Nate Dal Cais. Credit: Celia Bernhardt

The GoFundMe will ultimately close by the end of January, Zangwill said. She’s hoping to get the funds out as soon as possible to tenants after the details of how to distribute the money is finalized. 

“We think we have a good list now of which apartments are occupied, which apartments are vacant, which apartments have subtenants. There were a few different factors,” Zangwill said. 

Won said that she hopes the community will continue to donate through January and continue to rally in support beyond that. 

“If you actually do the math, $100,000 to all of us individually sounds a lot. But when you have 104 units…it comes out to be like about $1,000 [per person]. And that’s not nearly enough to replace everything that’s fire damaged, water damaged. And we want to do more.”

Won added that the mental and emotional toll of the fire should be considered when thinking about funds as well. 

“A lot of the families, when I talk to them, they talk about how it’s not just a matter of losing physical items but it’s a grieving process of losing your home,” Won said. “A lot of these families have lived there for 30 years…[A tenant] was saying, ‘My grandmother was the first to move here, she raised my mom here, I was raised here, my kids were raised here.’ That’s four generations. She lived on one floor and her mom lived on another floor.”

Won said that full rehabilitation of the building would take, at the very minimum, six months. She also said that work is being done through the weekends, which she deemed encouraging. 

Sullivan said it was important to remember the collective strength of the neighborhood. 

“Communities always come together. No matter if it’s a good thing or a bad thing. We’re always there for each other 100% and this is just one of those communities.”

Ty Sullivan (left) and kids in attendance pull the raffle tickets. Credit: Celia Bernhardt

 

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