On one particular Saturday the bad weather stymied the usually large turnout, but despite the slow day the Pavia family remain undeterred; Antonio said the business is doing fine.
Along with his parents, Pavia immigrated to New Jersey from Oaxaca Mexico, six years ago. The region, which is known for being culturally diverse, has become a major tourist site in the past few years.
After purchasing their farm, Antonio’s father, Roberto Pavia, applied to the New York Farmer’s Market Federation. The federation helps farmers by offering agriculture classes, workshops, and conferences on marketing, training and consulting services.
The federation also offers farmers a market liability insurance program and a group health insurance program.
“I think it is a good thing for Hispanic people,” said Pavia. “It helps the Hispanic community out economically.”
The federation actively recruits new farmers for their green markets. The organization is constantly on the lookout for farmers that grow various types of fruits of vegetables.
The Pavia family farm grows traditional produce such as tomatoes, string beans, cucumbers, zucchini, lettuce, scallions and potatoes. They also grow a variety of peppers, including jalapeños.
“We grow jalapeños and tomatillos, which is a sour tomato,” said Pavia, “Many people use it to make sauces and put it in different dishes.”