The Culture Spot: 303 Grand
by Danielle McClure
Nov 03, 2009 | 3317 views | 0 0 comments | 47 47 recommendations | email to a friend | print
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While I’m a devoted Astoria resident, I do enjoy frequent visits to Williamsburg in Brooklyn, where the incredible Polish delis and kickball-playing hipsters at McCarren Park have their own special appeal. There’s always something fun and fascinating going on in the neighborhood, things that help boost the local economy and strengthen North Brooklyn’s sense of community, both new and native.

Yes, Williamsburg receives a lot of flak for its ever-changing landscape and increasingly transient residents, but there are several new businesses with the potential to become real anchors in the community. 303GRAND is one of them.

Located at (you guessed it) 303 Grand Street, it’s an innovative and downright cool revolving “pop up” storefront that’s owned and operated by Boston-based “alternative” marketing agency Street Attack.

Since it was launched in March, 303GRAND has hosted dozens of amazing free public events- which often include complimentary cans of PBR- that promote the local arts community as well as private parties, retail space and/or marketing events for businesses that have limited time and budget.

The multi-purpose space essentially functions as a blank canvas that can be rented out for anywhere between one day to three months. Whatever the project, the Street Attack team is there to help, offering services ranging from furnishing the space to creating a web site to helping bring events themselves to fruition.

“When people use the space, they get a whole package deal: a marketing company and PR that’s already built in,” said Ruth Heronemus, one of the owners of 303GRAND, who started working at Street Attack three years ago.

The space has been home to everything from a rock poster art show to a craft shop for making reusable bags. Back in June, they even partnered up with Martha Stewart Weddings magazine to create a cute pop-up wedding chapel, where couples were invited to stop in and tie the knot in style without the hassle of planning their own nuptials. It was a huge success.

“We even had a baby shower in here a few weeks ago,” said Heronemus. “This couple from Queens was looking for a space to have a shower and they wanted 100 people to come and they couldn’t find a place that was in their price range.” The couple settled on 303Grand; Heronemus says rental rates there are very reasonable.

You can also simply pay for the amount of space you want to use, thanks to the movable wall units that can create a room as small as 200 square feet or as big as 1,400 square feet.

“Everything here has a theme of being mobile,” she said. “We have a mobile bar and all of our tables are on wheels, everything except the kitchenette area. We also have a PA system and projectors.”

For three weeks this month, beginning November 3, 303GRAND is hosting The PerkStreet Lounge. For the event, 303’s biggest to date, the space has been transformed into a relaxing lounge with free WiFi and coffee that will also serve as the venue for a series of events including an art opening, lectures and a free concert to help promote PerkStreet Financial, a new online bank.

In eight months, 303GRand has quickly established itself as a hot property; the space is already booked through the end of the year. Even so, the next time you’re looking for a place to host a special event or celebrate a memorable occasion, keep it in mind.

“I want people to not be afraid of it,” added Heronemus. “We have our arms wide open to anyone and everyone. Come to use with an idea, and we’ll bring it to life. ”

303GRAND | 303 Grand Street, Brooklyn | (347) 948-7303

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