Since the team’s last trip to the postseason in 2011, their identity has been losing consistently.
The franchise hopes that brighter days are ahead, and it's very easy to buy that hope with new head coach Robert Saleh. Saleh is fiery, passionate, and well spoken, and comes across as flat-out likable.
The personality of Saleh is a stark contrast to what the Jets had in prior head coach Adam Gase, and that's a good thing.
The Jets had a work environment over the last two years that was toxic in many ways, and anything but player friendly.
Players around the NFL were not looking at the New York Jets as a preferred destination.
But just days into the tenure of Robert Saleh, and it sure seems like the times are changing.
Yes, the draft and free agency are still a ways away, but the rumor mill around the NFL has circled around Houston Texans star quarterback Deshaun Watson.
Watson has looked the part of a top quarterback ever since coming into the league in 2017.
That said, Watson was put in the middle of a chaotic and dysfunctional organizational structure in Houston.
Rumors around the league have suggested that it is possible that Watson could demand a trade, despite signing a mega-deal with the Texans a little over a year ago.
It would be a unique set of circumstances surrounding a star quarterback, considering players at that position and at that age do not often get traded; it just doesn't happen.
If Mr. Watson does insist on a trade, it’s rumored his ideal destination would be the New York Jets.
With Watson spending last weekend in Brooklyn at a car show and at the Barclays Center checking out the Nets-Bucks showdown, the chatter among Jets fans is only growing with each passing day.
But it still takes two to tango, and the Jets and Texans have a long way to go before they iron out a deal for Deshaun Watson. However, the fact that the Jets look to be the leader right now has to be reassuring to fans.
The fact that one of the best quarterbacks in football believes in Robert Saleh enough to consider the possibility of a working relationship is a great sign for the future.
The first order of business for the Jets this winter is trying to make this Deshaun Watson fantasy turn into a reality.
It may be asking a lot, but for Joe Douglas and the New York Jets the motto should be a simple one: "whatever it takes."
If you can get Deshaun Watson, you do it, case closed. Will the Texans bite?