Five Years of Welcoming Brooklyn Tourists
by Shane Miller
May 12, 2009 | 1419 views | 0 0 comments | 55 55 recommendations | email to a friend | print
These are just four of the approximately 50,000 tourists that have come through the Brooklyn Tourism Visitors Center at Borough Hall since 2004, representing 53 nations and 42 states. Arriving everywhere from New Zealand, Liberia, Dubai, Peru and Fiji to our neighboring boroughs and Long Island—more and more visitors are adding Brooklyn to their travel itineraries.

In 2004, when the Brooklyn Tourism Visitors Center, located on the ground floor of Brooklyn Borough Hall above the subway hub, opened, it was the first visitors center to open outside of Manhattan. On Monday the center celebrated five years of growth and success in welcoming some 50,000 visitors to Brooklyn.

“I always say Brooklyn is ‘Proud Home to Everyone from Everywhere,’ but we’ve truly taken on a new role—‘Proud Host to Everyone From Everywhere,’ said Borough President Marty Markowitz during an event at Borough Hall. “It’s our job to make sure visitors keep coming, staying in our hotels, dining at our restaurants and falling in love with Brooklyn (and if they want to take a day trip into Manhattan, that’s okay!).”

Since 2002, when Harvard professor Michael Porter’s study, “Initiative for a Competitive Brooklyn,” identified tourism as one of the borough’s four major economic growth clusters, Markowitz and his office have made tourism an economic development priority.

In that time, they have commissioned the blueprint Marketing Brooklyn to Brooklyn and Brooklyn to the World; formed the Brooklyn Tourism Advisory Board to advise and inform the development of the tourism industry in Brooklyn; provided support though capital funding (Weeksville Heritage Center, BAM, and many other projects), leadership, partnership, and advocacy.

“Destination Brooklyn” events include the annual and expanding Dine In Brooklyn Restaurant Week, the internationally prestigious Brooklyn Book Festival, the new smART Brooklyn Art Gallery Hop, and the Shop Brooklyn retail outreach campaign.

Monday’s luncheon honoring the Visitors Center’s dedicated trained volunteers was followed by a press event announcing some recent successes and new initiatives for 2009:

• Brooklyn Hotels Committee: Leaders of Brooklyn’s hotel community are now working together through the Brooklyn Tourism Hotels Committee to attract conventions and conferences.

• Shop Brooklyn “Boutique Fashion Nights”: Brooklyn Tourism is working with the website to present Shop Brooklyn Boutique Fashion Nights this summer in various shopping districts across the borough.

• New Brooklyn Passes and Tours: Brooklyn Tourism worked with Smart Destinations and Leisure Pass North America to add Brooklyn locations to their NYC Explorer Pass and New York City Pass products.

• Brooklyn Map: Brooklyn Tourism, through a meeting at World Travel Mart, worked with NY Tab on new 50,000 tear-sheet Brooklyn maps printed with top tourist sites for use by concierges and cultural institutions to help visitors get oriented and expand their scope.

The Brooklyn Tourism Visitors Center is open five days a week, 10a.m. to 6 p.m., and is staffed with trained volunteers.

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