Brooklyn Defender emerges from shadows for Comic Con
by Andrew Shilling
Sep 10, 2013 | 631 views | 0 0 comments | 6 6 recommendations | email to a friend | print
As comic book collectors gear up for the 2013 New York Comic Con (NYCC), festival organizers have reached out to a local brewer for a unique, superhero-themed partnership.

On September 21, Brooklyn Brewery announced it will unveil the new Brooklyn Defender, a limited edition American black ale, exclusively for the festival this year, with more to come in the future.

Brooklyn Brewery's Brian Dochney said they imagined a superhero in the shadows of the bar, steering customers away from the lighter, less abrasive drinks.

“You’re going to see a Brooklyn Defender every year, and after five years we’ll have a league of defenders,” Dochney said of the business model.

The 7.2 percent, dark malt, hoppy Cascadian dark ale will be the face of the upcoming NYCC, offering a cool, adult theme to the mix of comic book readers.

“It’s a great collaboration for us,” Dochney said. “As much as we geek out about beer and food, we are also pretty hard core dorks and nerds. A lot of us have board night and have movie-watching sessions, so this is a very easy fit for us.”

The design for the beer’s logo came from former DC Comic assistant editor, and now illustrator, Cliff Chiang. His work is best recognized from Human Target, Beware the Creeper, Crisis Aftermath: The Spectre and Wonder Woman.

“It’s such a treat to be able to work with such a professional artist and design team on this,” Dochney said.

Brooklyn Brewery and NYCC are preparing for a release party to be held at the brewery, 79 N. 11th St. in Williamsburg, on Sep. 21 from 8:30 p.m. to midnight.

There will be an open bar, and 10 lucky comic book fans will win tickets to the three-day NYCC at the Javits Center.

Brooklyn Brewery Brewmaster Garrett Oliver said the design for the style of beer was a way for him to unleash his inner superhero.

“As a New York City native who grew up on 70s comics and later a science fiction magazine, getting to make the Brooklyn Defender for NYCC is a massive honor,” Oliver said.

Lance Fensterman, global vice president for NYCC producer ReedPOP, said he is mostly looking forward to developing a better relationship with the surrounding business community during the festival.

“New York Comic Con is a celebration of all things pop culture, and what better way to celebrate than with a beer,” Fensterman said.

According to Fensterman, they have already signed 20 local businesses who will carry the beer once it’s ready.

“We hope people will start drinking it,” he said. “They’re going to love it.”

Comments
(0)
Comments-icon Post a Comment
No Comments Yet