Many businesses along the street had sales on items made and sold in Brooklyn, encouraging shoppers to buy from local stores rather than large chains. The all-day event was hosted by the Atlantic Avenue Business Improvement District (BID), which included 300 businesses from the BQE to 4th Avenue.
Those who needed a break from the weekend-filled shopping spree could seek refuge in a few stores, which were giving out complimentary holiday cookies, hot cocoa, mulled cider and various other refreshments.
“Atlantic Avenue offers one of the most diverse and exciting collection of independently owned stores and businesses in New York City,” said Josef Szende, executive director of the Atlantic Avenue BID. “This is a special opportunity to discover unique gifts for everyone your list in the heart of one of the most exhilarating neighborhoods in New York.”
Szende said that the lighting of Atlantic Avenue's first holiday snowflakes was also a main focal point of Saturday's event.
Along with holiday-themed events throughout the day, many businesses hosted deals and giveaways to encourage community members to stimulate the local economy on Atlantic Avenue.
And some new businesses on Atlantic Avenue were participating. One business that is fairly new to the “Main Street” of Brooklyn is Nunu Chocolates, located at 529 Atlantic Avenue.
At this family-owned shop, which has a different take on classical chocolate, one worker said it was the busiest Saturday he's ever seen. Working as a barrister at the shop, David said that the store hosted a “non-stop line” all Saturday long.
“I worked nine to five and didn't have a chance to eat,” he said.
Although he missed the trolley and the lighting ceremony, David said that he had an up-close look at the carolers. The Good Time Carolers came into Nunu Chocolates and serenaded the staff as they served customers.
Overall David called the event “crazy” but said that “it was pretty cool to see Brooklyn residents supporting local businesses.”