Public gets peek at new Bushwick performance space
by Kathleen Lees
Jul 20, 2012 | 4177 views | 0 0 comments | 83 83 recommendations | email to a friend | print
A performance by Cam'ron brought New Yorkers to a former brewery at 260 Meserole Street in Bushwick now known as The Well, a new outside venue designed for music performances.

Co-owner Joshua Richholt said staff is expecting to formerly open The Well next month, with folding chairs and tables for seating and up to 300 different types of beer.

“This right now is really a temporary setting,” said John Seroff, The Well's publicist, referring to the tents and lack of seating at this past weekend's concert. "None of that will be there in the future."

The Well will feature a 4,000-square-foot interior with 30-foot-high ceilings and an 11,000-square-foot backyard. Showcasing German architecture splashed with graffiti, it promises to be an exciting hotspot in the upcoming months.

Seroff said the Cam'ron concert brought approximately 1,000 fans to the setting, and they are expecting to continue with a variety of eclectic bookings as the spot officially opens. “We’ve got a diet of hip-hop and pop and everything,” Seroff said.

A separate indoor extension of the outdoor venue has not yet opened, according to Seroff. However, they hope are to open the space sometime in the winter, with the possibility to connect both areas. It will occupy the ground floor of the former brewery and be just over 8,000-square-feet in total. “It’s still very much a work in progress,” he said.

As a beer lover, Richholt stressed that he did not want to refer to the venue as a beer garden.

“When you hear beer garden, you get the impression that it’s very exclusive or selective,” Richholt said. “We just want this to be a space where people can try beer, listen to music and eat food. It isn’t an exclusivity thing.”

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