Fresh off their grand opening on Wednesday, the Bizaare Ave Café, 35-01 36th Street, is one of Astoria’s newest dining experiences. Pine is hopeful that customers will take notice of some of the “bizarre” characteristics of his place, one that includes selling off the furniture.
“One thing that separates us from other cafes is that everything is on sale here, from the chairs to the chandeliers; everything has a price tag on it,” Pine said.
Featuring an eclectic atmosphere that is designed to make the patron feel at home, the Bizaare Ave Café provides a wide variety of menu items including tapas, sushi, and bistro fare. The cafe will also feature live acoustic performances on certain nights.
“We want to appeal to every kind of person, whether they prefer to sit and talk with their friends or listen to live music,” Pine said.
Pine understands the risk that comes with opening a new business in these harsh economic times.
“The challenge is to make the right investment, make sure the price range is fair, and that the atmosphere is inviting,” he said.
Pine believes the hospitable environment and fair pricing will get people in the door, but the biggest advantage, he believes, is the cafe's proximity to other Astoria hotspots.
Sandwiched in between Kaufman Astoria Studios, the Museum of the Moving Image, and the soon-to-open Tony Bennett Concert Hall, part of the Frank Sinatra School of the Arts, Pine hopes to attract different people of all ages, and he couldn't be happier about his establishment’s location.
“Our location is a huge advantage to us, as we hope to get a big push from the movie and museum crowd, and once the new concert hall is finished it will be even better,” Pine said. “This is also a big residential area so we hope attract them as well.”
Another one of Astoria’s famous attractions is the brand new beer garden at Studio Square, just next door. It looms large, but Pine is not worried. “We may attract the same clientele, but we are completely different type of place,” Pine said. “I think it may actually help our business.”
This is actually the second Bizaare Ave Café, with the first one being located in West Palm Beach, Florida.
“We want people to feel right at home here, almost as if they were in their grandmother’s living room,” Pine said.