Expensive 'Gowanus' dress creates a splash
by Jennifer Khedaroo
Jan 10, 2017 | 5066 views | 0 0 comments | 414 414 recommendations | email to a friend | print
The "Gowanus" dress at Anthropologie sells for $188 (Anthropologie.com)
The "Gowanus" dress at Anthropologie sells for $188 (Anthropologie.com)
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Would you pay $188 to wear a dress named after your neighborhood or a nearby canal?

Fashion retail store, Anthropologie, has released their 2017 spring collection, which includes a steeply-priced “Gowanus” dress.

It’s the first time Anthropologie is working with the dress’ designer, Uzi NYC, and apparently it was Anthropologie who named the dress.

Speaking to multiple news outlets, Uzi NYC co-designer Mari Gustafson said that they were shocked to see the names Anthropologie gave to their dresses, adding that they would never choose the neighoborhood names themselves.

The black "Gowanus" dress is described as a breezy, oversized cotton tunic with a minimalist pattern and is meant for young Brooklyn moms like all of their other designs, Gustafson said.

She encouraged people to shop local at stores such as Alter, Kaight, Jill Lindsey, O.N.A. or Bhoomki, especially if they felt offended by Anthropologie’s move in branding.

Some consumers who weren’t too pleased with Anthropologie’s decision to name the dress “Gowanus” took to social media to express their feelings and humor.

Brooklyn resident Aparna Mohan tweeted out, “Gross. Imagine what it smells like!”

Another Twitter account, New York Seen, said the dress is “truly the definition of ‘irony.’”

Besides the Gowanus V-Neck Tunic dress, Anthropologie also branded a few of Uzi NYC’s other dresses after trendy neighborhoods for the Brooklyn collection. This includes the Flatbush Printed Tunic dress for $168, the Ditmas V-Neck Tunic dress for $188, the Park Slope Printed Tunic dress for $198 and the Asymmetric Carroll Tunic Dress for $218.

The store is owned by Urban Outfitters, which sold purple and orange Bushwick jerseys for $40 a few years ago.

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