The smartphone app put the most diverse borough in New York City at your fingertips, with information on the best restaurants, hotels, events, and attractions. The app will also provide deals and coupons.
The application was developed by Digital Natives, a Queens-based digital marketing agency.
The chamber hopes it will encourage more of the 50 million tourists that come to New York City each year to visit Queens.
“As the most popular tourist destination in the country, we have focused on finding ways to continue growing this sector of the New York City economy and attracting visitors to all we have to offer,” said Matthew Goldstein, chair of the Regional Economic Development Corporation, which sponsored the app. “The 'This is Queens' app will not only draw more tourists to Queens, but open their eyes to the wonderful attractions that often get passed.”
“Over the next year, there will be events attended by hundreds of thousands of tourists, including the MLB All-Star Game at Citi Field and US Open Tennis,” said chamber executive director Jack Friedman. “We wanted to make sure each of these visitors knew what Queens had to offer.”
The app has six functions: explore, eat, see, stay, do and Queens deals.
“Every years millions of visitors pass through Queens without discovering the incredible sights, sounds, tastes, and business opportunities in this extraordinary and diverse borough,” said Friedman. “The app lets you explore Queens like a native, whether you just landed at JFK, came to Citi Field for a game, or take in some of the most culturally diverse neighborhoods in the world.”