If at first you don’t succeed, design and redesign again.

Bruce Ratner has unveiled another design for the Atlantic Yards basketball arena, after a second set of plans released earlier this summer were decried as too ugly and spare by supporters and opponents of the project alike.

The new plans, announced September 9, call for a more glamorous Barclays Center basketball arena with a fancy glass façade that would pour light onto Flatbush and Atlantic avenues during nighttime Nets games.

Handsome landscaping and a giant row of letters spelling the arena name complete the sleek, ultra-modern design.

The proposed building is a middle ground of sorts for Forest City Ratner, which has yet to break ground on its 22-acre, multi-billion dollar development project at the Atlantic Yards site in Prospect Heights.

The new arena would still be less expensive than the original, but significantly more luxurious than the airplane hangar-like building the firm Ellerbe Becket proposed in June as a means to cut the project’s costs.

After the plan received an overwhelmingly negative response, Ratner hired another firm, SHoP, to work with Ellerbe Becket in producing a third design. In a statement, Ratner said he was confident the firms have come up with a winning design.

“The design is elegant and intimate and also a bold architectural statement that will nicely compliment the surrounding buildings and neighborhoods,” Ratner said. “The Barclays Center will be innovative in its look and use of materials, and will be the best place in the world to watch a basketball game and other forms of sports and entertainment.”

Critics of the project were not won over by the new design.

Daniel Goldstein, who heads the opposition group Develop Don’t Destroy Brooklyn, which is not giving up a court battle over the state’s use of eminent domain to acquire property for Ratner’s project, said a new look has nothing to do with his group's concerns with the project.

“The arena design is irrelevant. Designs continue to come and go, but they change nothing,” Goldstein said in a statement. “It’s all lipstick on a corrupt pig, window-dressing on a boondoggle.”

He added, “The project is still a sham, still a phantom, with no designs for the promised affordable housing and no designs whatsoever for anything besides a money-losing arena.”

A Court of Appeals ruling on the pending lawsuit is expected later this year.

Meanwhile, a recent report by the Independent Budget Office found the arena would represent a net loss to the city of $40 million over the next three decades.

Ratner, who must begin construction by the end of this year to qualify for tax-exempt bonds to help finance the project, insisted this time he has it right.

“The Barclays Center will quickly become an iconic part of the Brooklyn landscape,” Ratner said.