The Atlantic Avenue Business Improvement District is also helping raise money for reconstruction of business affiliated with those in the BID.
For example, Colonie restaurant at 127 Atlantic Avenue has a sister business in DUMBO called the Governor, which was devastated by the hurricane. The BID is promoting a website called “Go Fund Me,” where people can donate money to assist in the recovery.
The Governor was flooded with over four feet of water. Owners estimate that it will take approximately $150,000 to repair. In the first ten days of the Governor's page going live, 189 people have already pledged a total of $34,970.
Owners of the restaurant realize that the hurricane left others in far worse shape, so are doing their part to give back. They will give 10 percent of the donations to a local food relief organization.
Josef Szende, executive director of planning for the BID, said that just because a business is not located in the BID doesn't mean that they won't lend a helping hand.
“The BID is not just the brick and mortar of Atlantic Avenue,” he said.
To prove that point, businesses on Atlantic Avenue are dedicating a percentage of their sales to the Red Hook Initiative, a community-based organization spearheading relief efforts in Red Hook.
Overall, Szende said the business of Atlantic Avenue were really fortunate and not directly impacted. “We've see our role as one of assistance,” he said.
Mini Max Toys & Cuts at 152 Atlantic Avenue opened its doors the day after Sandy hit Brooklyn, and began handing out books, toilet paper and paper towels to anyone who asked.
Manager Matt Kaplan said that from Monday, November 5, to Sunday, November 11, the store donated 10 percent of it's profits to the Red Hook Initiative.
“We knew the funds would go directly to Red Hook and as quickly as possible,” he said. “We got involved immediately.”