For the second year in a row, merchants of all types were invited to the Brooklyn Wedding Expo on Sunday, April 13, to show off their products, all with the hopes of booking future weddings and supporting local businesses.
The event was hosted by the Atlantic Avenue Business Improvement District (BID), which was founded in 2012 with the goal of promoting long-term economic development along Atlantic Avenue.
“Atlantic Avenue offers everything anyone would ever need to put together a perfect wedding,” said BID Executive Director Josef Szende. “We look forward to helping couples plan the first magical steps of their lives together, from registering for gifts to buying their first home — with the personal touch of a Brooklyn neighborhood where all the merchants know each other by name.”
The event ran from noon to 5 p.m. and featured a fashion show with designs by Kimera Designs, Michelle New York Brides, VeKa Bridal and men’s wear from By Robert James. Lingerie by Iris Lingerie and handbags by Joy Gryson were also featured.
After the fashion show, brides could watch as participating salons showed off hairstyles that they offer for wedding days.
Many of the participating vendors thought the event went well, particularly in comparison to last year’s expo, and were excited about the prospective business coming out of the day.
“Last year we did get a couple of wedding out of it,” said Anna Kassian of Heights Chateau, a wine and spirits merchant. She said she was interested to see what kind of business would come from this year’s expo.
“We talked to a lot of brides,” said Cheryl Kleinman, who works at Betty Bakery, which offers elegant wedding cakes. “It’s more organized this year.”
The executive producer of the event, Kia Ferreria, said that a lot of planning went into making the event more cohesive this year. Most importantly, this year the event was held in one place, so that guests could wander among the floors of Deity — a much sought-after wedding venue — and browse all of the vendor offerings. Last year, the expo was mainly a walking tour of the merchants along Atlantic Avenue, but as Ferreria pointed out, “the avenue is rather long.”
She was pleased with the event overall, feeling that the eclectic offering of products — from dresses to cakes to decorations — made the expo a worthwhile destination for future spouses.
“Absolutely we had more people this year,” Ferreria said. “We definitely saw more engagement with our guests.”