web perseverance by cjleclaire
Your World Of Imagination
Feb 16, 2018 | 3389 views | 0 0 comments | 12 12 recommendations | email to a friend | print | permalink

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How Important Is ADA Compliance for Your Website?
by cjleclaire
Jan 15, 2019 | 1908 views | 0 0 comments | 152 152 recommendations | email to a friend | print | permalink

ADA Non-Compliance and The Beyonce Website Lawsuit

According to the Hollywood Reporter, the lawsuit alleges that visually impaired users do not have equal access to the website’s products and services.

The class named in the lawsuit is “all legally blind individuals in the United States who have attempted to access Beyonce.com and as a result have been denied access to the enjoyment of goods and services offered by Beyonce.com, during the relevant statutory period.”

The lawsuit regarding Beyonce.com is not the only lawsuit that has been filed against website owners who were non-compliant with the ADA. As we mentioned in an earlier blog article, more than 240 class action lawsuits have been filed against businesses for ADA non-compliance based on inadequate website accessibility (according to law360.com).

What Can You Do to Ensure Your Website Is ADA Compliant?

Some of suggested features include:

      At Web Perseverance, we use a website plug-in that increases website accessibility for disabled web viewers. Web Perseverance is an internet marketing company. You can see the plugin logo on this site. It looks like the wheelchair handicap logo and is located at the bottom left of your screen. Click on it, and it will display various boxes with features that help make our site more user friendly for disabled viewers.

 

  • A keyboard key
  • Bigger cursor
  • Increased contrast
  • Larger text
  • Desaturate (the button removes color from graphics and images)
  • Highlight links
  • Legible fonts
  • Read page (audio software button that reads the words in the navigation, content text and tag information on the page)

 

Do You Have Questions About ADA Website Compliance?

We are glad to answer your questions and can discuss putting this plug-in on your website Contact a NY Internet marketing specialist today.

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The Ever Changing World of Web Design & Websites
by cjleclaire
Jan 15, 2019 | 519 views | 0 0 comments | 64 64 recommendations | email to a friend | print | permalink

A Brief Look Back and Look Forward at Websites

It's a fact that the world of web design and websites is ever changing. New improvements in design and technology emerge all the time.

Can you imagine growing up without being able to browse the web or carrying a cell phone with you everywhere you go?

Many of us can. But for the new generations such as iGen and Gen Z, born between 1995 and 2012, it’s unimaginable. Not having a mobile phone, not being able to jump online or text or visit a social media site is a foreign concept.

The Evolution of Web Sites and Web Design

It's been more than 20 years since computer scientist and CERN engineer Tim Berners-Lee launched the first web page in 1990.

In fact, until other programming languages and codes came into existence like CSS, php, javascript and jquery, web pages lacked graphic design elements. They also lacked visual and marketing appeal.

Today, web development has moved beyond the realm of computer science alone. Fields like graphic design and marketing have become an integral part of website development evolution.

How important is it for websites to be mobile friendly?

"Mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page's content when evaluating the relevance of a page to a user's query."

Web Perseverance’s New Websites

While trends come and go, consumers want designs that reflect their company’s values. We’ve worked to make our websites unique and authentic. Here are a few recent examples:

§  Restoration Dry Cleaners. The branding for the new site incorporated much happier images. We shifted the focus from damaged materials to restoration of prized possessions. By replacing fire and smoke images and damaged articles with happy people, bright and colorful wardrobes and other images, we changed the look and feel of the site. Branding shifted from “damaged” to “restored.”

§  The Van De Water Law Firm and Sackstein, Sackstein & Lee, LLP websites incorporate hero images (large full width image at the top of the website). The viewer meets the attorneys at first glance. This emphasis brings a more personal experience to the viewer when visiting the website.

§  Anna’s Fried Dough is another new site we launched. We worked with the client’s existing logo to bring a colorful and fun feel to the site. The company initially introduced its product through concession stands at fairs but now it offers wholesale purchase as well.

§  Poseidon Irrigation grabs the viewer’s attention through its colorful logo over a sprinkler system background video with spraying water. It’s a colorful and eye-catching site where viewers receive great visuals of the product’s use.

Are you looking to boost your internet marketing? Keep up with the times and reach out to us.

Author: WebPerseverance

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Using Our Schools to Curb School Shootings
by cjleclaire
Feb 16, 2018 | 29323 views | 0 0 comments | 797 797 recommendations | email to a friend | print | permalink



Author: Cindy Silver-LeClaire

Access to Counseling and Instilling Values are Key to Addressing Culture of Violence

Once again, we are collectively stunned, watching reports of a number of high school students dying on school grounds at the hands of an armed gunman. Once again we look upon the horrified faces of grieving parents, classmates and community members, shocked that such a thing can happen…and happen…and happen. Unfortunately, once again, the political bickering and backlash has begun, the finger-pointing and blaming that always takes the place of actually doing something that might make a difference.

More often than not, the finger gets pointed at the National Rifle Association and gun advocates. Sometimes, astonishingly naïve and short-sighted measures are proposed in the emotional aftermath of tragedy-the recommendation by a Kentucky legislator that teachers be armed comes to mind. We want to do something—we all want to put an end to the needless and wrenching gun violence that regularly puts our children at risk. The really tough question—what can we do?

I am convinced that we need to develop and support measures that address gun violence where it has the greatest potential to be remedied—in our homes and in our schools. How often have we heard, in the days following a school shooting, that the perpetrator was someone who had been bullied or harassed at school? How often have we read that the shooter's home life was a major contributing factor to his or her anger or rage? Why can't we implement measures that give parents resources to recognize potential problems, and that give schools the tools to help defuse potential lethal situations before they fully develop?

I know, from experience, the difference that access to counseling and a compassionate ear can have on an angry young person. I knew a young man who faced merciless verbal and emotional harassment from his peers while he was a high school student. He also had challenges at home, with a rift with his mother leading his father to throw him out of the house at an early age. He had all the attributes and all the earmarks of someone who might let his accumulating rage explode into violence against others. Instead, he found a counselor at his school, who gave him a safe place to address and overcome the pain of the bullying he faced. His counselor became a trusted friend, such that, when his relationship with his parents broke down, he went to live with the counselor and his family for a period of time. Over the next couple years, he worked through his anger, reconnected with his parents and started his own business. He became a happy and productive member of society, primarily because of the counseling that was available to him at his school.

Unfortunately, it seems that every time we turn around, fewer and fewer dollars are being allocated to any kind of counseling services in our schools. Let's put some time and money into helping our schools and our school administrators identify and address problems before they occur. Though I believe that it's just as critical to provide resources to parents and family, studies show that the vast amount of time our children spend on social media sites dramatically reduces their opportunities to learn basic social skills at home. Combine that with the fact that, in nearly 90% of household in America both parents work outside the home, and it's clear that the schools must play a role.

In the Los Angeles schools, there's a program called the "School Threat Assessment Response Team, which provides the tools for school officials to recognize the warning signs of potential school violence. Other schools have successfully used programs that teach children and young people basic social skills, including how to channel or control their emotions. We also need to provide funding for more counselors and school resource officers. Research indicates that doing so may be the best way to minimize school violence.

Let's be clear about this, though. To do what needs to be done, we have to be willing to spend some money, to commit to improving the services our schools offer. And we have to understand that, whether we have children in a school system or not, we as a community have a vested interest in the mental health and well-being of all students in our schools.

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